Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing, this typically involves collecting a visitor’s contact information (called a “lead”) via a web form. Lead generation is a core part of the sales funnel for many B2B companies since their products […]

The dream called = You get through the first time, speak to the decision-maker, they need what you provide, you meet with them, they become a client. It can happen. But as all sales and marketing innovators know, it’s not always that straightforward! Typically, you need to nurture the contact through a combination of email […]